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Guerrilla PR Wired Michael Levine

Guerrilla PR Wired

Michael Levine

ISBN : 9780071382311
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 About the Book 

s/t: Waging a Successful Publicity Campaign Online, Offline and Everywhere in BetweenThe long-awaited sequel to the bestselling Guerrilla PR Nearly a decade after it first hit bookstands, Michael Levines Guerrilla PR remains one of the industrys bestselling, best-reviewed, and most valuable how-tos on garnering low- or no-cost publicity. Now Guerrilla PR Wired updates Levines attention-getting strategies for todays globally wired environment. It revisits many of Levines most successful devices, while introducing new tactics for conveying a message on-line­­tactics that have worked for everyone from Amazon.com to the then-unknown producers of The Blair Witch Project.More than just a sequel, this book creates a new prototype for small business owners, individuals, and virtually anyone who needs publicity to nurture and grow a business­­and doesnt want to spend thousands of dollars to get it. It details:*How to break through the firewalls of print and broadcast media outlets*Pitfalls and mishaps that lie in wait for the Web PR novice*Stories of PR success from leading website developers, Web masters, editors, and producers